When watching the previous examples of submitted work, I considered the mark scheme and what was required from the pieces of work. Because of this I focused on the following key aspects:
1. Materials being appropriate for the intended target audience and task
2. Using titles appropriately for the chosen genre
3. Using sound with images and editing appropriately for the task set
4. Shooting material appropriate for the task, including controlled camera work, accurate framing, variety of shot distances and attention to mise-en-scene
5. Using editing so meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects
Roses Are Red
The first clip that I analysed was called Roses Are Red and was intended for a female democratic target audience aged under 25. The genre in my opinion was a drama/Chick Flick as it started by featuring a teenage girl who the audience see going through her daily routine of getting ready such as putting on make-up.
Good aspects within the clip include:
1. The titles are used within a creative way such as written on photos around the mirror.
2. The sound within the clip is used effectively for the genre as its upbeat and gives a girly vibe.
3.The use of props works well with the make-up helping to keep the clip feeling like a chick-flick.
4. Use of editing and transitions such as using a time lapse and freezing the screen when approaching the magazine.
5. A range of camera angles and movements have also been used such as following the feet using a tracking shot.
6. Interesting and effective use of lighting in the opening with the phone as the source.
Improvements needed within the clip include:
1. Camera work is shaky and unbalanced in certain parts such the handheld movement to the art book.
2. Music jolts in certain transitions.
3. Some use of actions and movements look to forced and unnatural such as the drinking from the cup.
4. The costume title is unreadable due to the size and also the camera distance.
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